Principles

1. IP and a dynamic licensing market: UK copyright law grants intellectual property owners, including tech companies, exclusive rights over their works, which includes control over the granting of a licence for uses of those works. Copyright protected works are a valuable resource for building and operationalising generative AI tools, products and services. Despite acknowledging this value, generative AI developers have largely exploited such content without permission, ignoring copyright protections and clear reservations of rights. A mutually beneficial, dynamic licensing market is feasible and desirable but can only flourish if there is respect for copyright, underwritten by robust mechanisms to ensure accountability and compliance.
2. Transparency: The Government should focus on solutions which ensure the Creative Industries have meaningful transparency over how their copyrighted works are collected and used by generative AI developers. This will ensure accountability for copyright infringement and incentivise compliance with copyright law, fostering a mutually beneficial partnership between generative AI developers and the Creative Industries.
3. Growth and innovation: The UK Creative Industries are an economic powerhouse with huge growth potential, as well as wielding immense cultural and soft power significance. A dynamic content licensing market, underpinned by robust copyright protections, will drive growth and innovation in the Creative Industries and generate value for society and the UK economy at large. This is also essential for future growth in the generative AI sector, which is reliant on a sustainable supply of high-quality, human-authored copyright works, without which it risks collapse.