Back When Food Was Fun

“If you grew up in the UK during the 80s and 90s there are certain food-related touchpoints that will be ingrained in your memory forever.

…It was a time of convenience, of micro-wave meals, of blissful ignorance – when our taste buds and appetites were driven by what was fun, bright, sweet or mouth-wateringly sour rather than what was “good for us”.

I can still remember the joy of spending a morning in the six-weeks holiday eating bowl after bowl of Frosties whilst watching a full five hours of kids’ programmes on TV. These cereal sessions would be followed by a carefree afternoon in the park with friends throwing sticks at the climbing frame sustained entirely by cans of ice-cold Lilt, packets of Hula-Hoops, eaten off the ends off the tips of our fingers, and 20p mix-ups”

It’s always extra special when a personal project is recognised, so I’m chuffed to share When Food Was Fun, published in @ripostemagazine’s Digital Food Edition, is The Society of Publication Designers @spdesigners’ Digital Merit Winner in their Original Digital Photography – Feature: Lifestyle / Travel / Food / Shelter [Digital Platform] category.

#SPD58 “SPD powers the future of visual storytelling, setting the standard for editorial excellence.”


Concepts & Creative Direction @louisehagger @itslucyruth
Photography @louisehagger
Drinks Styling @itslucyruth
Prop Styling & Set @alexanderbreeze
Photo assistant & retouching by @sam.peter.reeves
Food styling assistant @_hattiebakes_

Thanks @daniellepender @ripostemagazine for publishing our personal work and connecting with the images to write an accompanying essay